First impressions happen in the blink of an eye. Whether it’s face to face or over social media, people will quickly and easily form an opinion about you based on what they see. The reality is that social media plays a major role in how people perceive us online, even more so when you’re trying to build or run a business.

If you want to make sure that social media doesn’t damage your personal brand, here are a few guidelines that you can follow.

Reserve Your Handles and Domains

Even if you aren’t using certain social media platforms just yet, it’s best to reserve your handles as soon as you can – the same goes for your domain. If you are just getting started on social media, try and have the same handle, or at least similar handles, across all platforms.

Perfect Your Bio

An inconsistent bio is not going to do your personal brand any favors. The best thing you can do is turn your elevator pitch into a bio and to ensure that you’re using the same bio across all platforms. You also want to have professional headshots taken to create a good and lasting first impression.

Think Twice about Your Content

Be selective about the content and social media posts that you publish. Everything you post online has the potential to be stuck online forever, which means it will forever be associated with your personal brand. Consider the words as well as the images you will be using – are they a true representation of your personal brand?

Be Consistent

If you want to market your personal brand online, consistency is key. You can’t post something whenever the mood strikes, not if you want to build trust and a sound reputation. Plan your social media posts and blog posts so that your audience is hearing from you on a regular basis. It’s also important to keep an eye on comments and to engage with your audience in a meaningful way.

Social media can be a powerful personal branding tool but only if you are committed to keeping your profiles updated and are staying consistent and engaged.




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How to Make Your Personal Brand Photos Really Stand Out


Creating a personal brand is all about setting yourself apart from the competition. Your personal brand is what makes you and your business unique -- it’s what makes you a relatable, authentic, go-to professional instead of just blending in with everyone else in your field. While putting together your personal brand involves a lot of different parts -- from how your website looks to your logo to the words you use to tell your story -- your personal brand photos can really make or break your entire image. So how can you make sure your personal brand photos really pop? Here are a few things to consider before getting in front of the camera.

  1. Look your best Put your best face forward for your personal brand photoshoot by hiring a professional hair/makeup artist. Makeup never looks as vibrant behind the camera as it does in real life -- a professional will know exactly how much makeup to put on to make you really shine. Plus, a pro will be able to make your vision come to life better than you can, whether you want a look that will make you look fun, young, sophisticated, or somewhere in between! Here at Hendersonville Headshots, we have an amazing hair and makeup professional named Tia from that makes our clients feel and look amazing for the camera.

  2. Choose your wardrobe carefully Wear something that makes you feel confident and that tells your audience about who you are. Most photographers allow for an outfit change or two as part of their personal brand photography package, which is a great way to try out a few looks if you can’t decide!

  3. Use props

Try using a few props to better tell the story of who you are and what you do. If you’re a blogger, get a shot of you writing at your desk. If you’re a florist, ask your photographer to snap a few shots of you arranging some blooms. Don’t be afraid to get a little creative with it!

Remember: your personal brand should be an accurate reflection of you. As long as you’re sharing your authentic self with the world, your intended audience will eat it up. Your personal brand photoshoot shouldn’t be about trying to be something you’re not -- it’s about making sure you present the absolute best and most confident version of yourself to the world. So embrace those qualities that make you uniquely you!




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  • Julie Buckman

A personal brand is a combination of skills, expertise, and personality and how you present them on different platforms is important. For entrepreneurs, a personal brand is everything, but how do you know if you’re doing enough?


Here are a few ways that you can boost your personal brand.


1. Get Specific

To really make your personal brand stand out, you need to define it. Jot down what you’re passionate about, what you are known for and what your areas of expertise are. Be as specific as possible. For example, saying that you’re good at baking is too general. Having a niche focus will ensure that people truly believe that you know what you’re talking about.


2. Keep Your Profiles Consistent

If you are present on several different online platforms, it’s important to make sure that your profiles are consistent. Use the same photo, bio, and graphics across all of your profiles so that people will instantly recognize you. If you have made a point of creating profiles on social media, be active on a consistent basis as this will show that you’re trustworthy and reliable.


3. Share Your Knowledge

Seek out opportunities to write and share your expertise. Finding industry related websites and newsletters that you can contribute to will not only spread the word about what you have to offer but showcase your knowledge on a particular topic too. If you don’t already, it may also be a good idea to create your own blog that you can write for on a weekly basis.


4. Engage with Your Audience

Networking is a crucial part of growing your personal brand, which is why engaging with people both online and offline on a regular basis is a must. Whether you participate in discussions on forums or attend networking events, you will be showing people that you are out there, interested, and engaged. The more you connect with people in an authentic way, the more quickly they will recommend you to others.


5. Speak at Events

If you feel confident enough to speak in front of an audience, keep an eye out for speaking engagements in your area. Speaking at events will help you build rapport with your audience and give you the opportunity to network afterward too. Just be sure that you have a professional headshot and branded photos to send with your bio and that your website is looking good before you start sending traffic there.




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